Hotel Marketing Development
''Strategy & Success''
Marketing Strategy
Our marketing strategy's objective is to communicate the unique set of services that each unique hotel-client of Hotel Vision offers to its guests. We attempt to direct the focus
of the hotel’s guests to the issues of quality and value for the money
as opposed to simply the bottom line costs associated with their stay.
Our marketing strategy will allow us to communicate each hotel’s (our client) brand values, develop close working relationships with each of our hotel-partners customers and suppliers and to identify the needs of each hotel guests in an effective manner.
Continued differentiation and growth are two goals we have set for ourselves.
Growth will take place by targeting new areas of business within local,
national and international communities.
Why partnership with Hotel Vision?
We offer the best, most personalized service for each corporate client-hotel of ours.
We include business essentials in every client of ours which are unique
as such is every single of our clients-hotels.
Critical Issues
Our differentiation strategy, our flat structure and highly skilled and well trained staff
are only some among our strong points. There is always a need for a hotel-partner
to communicate its strategy more clearly in the external environment, to develop a way
to face a high staff turnover and also the training requirements
due to seasonal fluctuations must be confronted.
Although there is always a low to medium threat of a competitive brand entering the market at start up level, at the same time there are also opportunities regarding the high level of dependency of our hotel-partners for our particular unique service and our strong position within the market with both customers and suppliers.
Critical issues for Hotel Vision include:
Continuing to differentiate from our competition and offering
added value to our clients.
Retaining our current levels of repeat business and developing further
customer loyalty in a competitive market.
Attract new market sectors and services and combine them for a mixed
higher final result creating a new complex of services for our clients.
Continue to be perceived as a supportive member of each hotel partner/client
of Hotel Vision.
Financial Objectives
Increase overall room revenue step-by-step through programmed planning
and decision making, periodically (per year or season)
Accomplish growth within the decided given budget of each hotel-client
of Hotel Vision
Keep payroll expenses to low levels and reduce the level of overtime
within the workforce of each hotel-client of Hotel Vision
Marketing Objectives
To Evolve the communication of each of our hotel-clients strategic objectives
to its agreed target markets effectively
To Provide a positive hotel experience for each of Hotel Vision’s hotel-client guests
To Accomplish each hotel-client’s growth targets within the given time and budget
To Expand for every hotel-client of Hotel Vision its markets and identify new markets for its offered products and services.
Target Market Strategy
Our primary targets always correspond to each hotel-client’s needs and depend
from its regional position, its place at the hotel market during the period
we begin our partnership and the goals each hotel-client sets along
and in collaboration with Hotel Vision
Success & Goals
It is critical to the success of Hotel Vision and all of Hotel Vision’s Hotel Partners/Clients,
to make sure that each hotel is kept up to the highest level in order to keep
the high quality branding and services that Hotel Vision overview properties are known for.
Our efforts and results reflect this high standard that we want to be associated with.